2012

Study Finds Income Does Not Determine Shoppers’ Private-Label Preference

Only 5% of those surveyed said they don’t buy store brands at all. An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that while income groups differ slightly on their perception about private label brands (highest-income shoppers are more skeptical about the quality of store brand products), their reported behaviors are very similar.